Our gallery has been updated with new promotional images and behind the scenes photos from the Santos de Cartier watch ad campaign. Jake was named the face of the Santos de Cartier campaign in March.

Gallery Links:
Modeling > Cartier > Santos de Cartier (2018) > Promotional Photos
Modeling > Cartier > Santos de Cartier (2018) > Behind The Scenes

As previously mentioned, Jake is the face of Cartier’s new ‘Santos de Cartier’ watch ad campaign. Follow the link to watch the commercial or download the video in our media section. Screencaps are in the gallery.

Gallery Link:
Modeling > Cartier > Santos de Cartier (2018) > Commercial (Screen Captures)

Jake Gyllenhaal is joining forces with Cartier as the new face of its Santos de Cartier watch, WWD has learned exclusively. The star of films including “Brokeback Mountain” and “Stronger” will appear in a film advertisement for the timepiece due to be released on April 9 in movie theaters and online.

“Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man. A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself,” Cartier said in a statement on Monday.

“Jake Gyllenhaal reveals a new side to his talent with every film, performing a wide variety of roles. Cartier was drawn to his invincible style and fearless spirit,” it added.

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Jake attended a private dinner celebrating the launch of ‘Eternity’ by Calvin Klein last night in NYC. Photos from the event have been added to the gallery. Many thanks to my friend Luciana for her donations.

Gallery Link:
Public Appearances > 2017 > Calvin Klein ‘Eternity’ Fragrance Launch

Earlier this year, Jake Gyllenhaal was amongst the many incognito celebrities at Raf Simons’ Spring 2018 menswear show, which was held on a steamy summer night at a lantern-lit outdoor market under the bridge in New York’s Chinatown. It turns out, that was no accident. Like many of the stars who attended the buzzy show–including A$AP Rocky, Ashton Sanders–Gyllenhaal is a new muse of Calvin Klein’s chief creative officer Raf Simons, and is now starring in the campaign for Eternity, one of Calvin Klein’s most iconic fragrances.

Gyllenhaal and Simons first met in February, when the fashion designer attended a performance of the actor’s Broadway show, Sunday in the Park with George. “Raf said, ‘I like you, and I’d like to collaborate with you on this idea,'” Gyllenhaal recalled. As it turns out, that’s exactly how Gyllenhaal likes to choose his projects.

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