Jake Gyllenhaal is joining forces with Cartier as the new face of its Santos de Cartier watch, WWD has learned exclusively. The star of films including “Brokeback Mountain” and “Stronger” will appear in a film advertisement for the timepiece due to be released on April 9 in movie theaters and online.

“Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man. A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself,” Cartier said in a statement on Monday.

“Jake Gyllenhaal reveals a new side to his talent with every film, performing a wide variety of roles. Cartier was drawn to his invincible style and fearless spirit,” it added.

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Last night Jake participated in Net-a-Porter’s “Letters Live” charity event – a literary program launched in the U.K. which enlists A-list talent to read and perform correspondence from iconic historical figures – at the Theatre at Ace Hotel in Los Angeles, CA. Photos from the event have been added to the gallery.

Gallery Link:
Public Appearances > 2018 > Letters Live

Jake joined his fellow castmates, and director Paul Dano, for the world premiere of ‘Wildlife’ today during the Sundance Film Festival in Park City, Utah. Pictures from the festival have been added to the gallery.

Gallery Links:
Paparazzi Photos > 2018 > January 20 – Out & About During The Sundance Film Festival
Public Appearances > 2018 > Sundance Film Festival – ‘Wildlife’ Premiere
Public Appearances > 2018 > Sundance Film Festival – ‘Wildlife’ Premiere (After Party)

In a chic New York office, Jake Gyllenhaal is sitting alongside a man named Jeff Bauman. Bauman is an author, a motivational speaker and an advocate but is best known as a man who lost both legs in the 2013 Boston Marathon bombing. During his rehabilitation, he also became a rare beacon of hope, shining out of a dark tragedy.

The pair are interviewing each other for a Facebook Q&A, as part of the promotion for Stronger, the movie adaptation of Bauman’s best-selling book of the same name, which he co-wrote in the aftermath of the attack.

Gyllenhaal portrays Bauman in the film, a role which has already garnered attention this awards season. The interview looks to be your typical junket fare – a bit of back and forth about the film, before those involved simply sit back and take turns blowing smoke up each other’s arses. But it’s not.

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Jake’s performance in ‘Stronger’ is among W Magazine’s best performances of 2017.

Jake Gyllenhaal in Stronger

“My dad always told me, ‘The job of an artist is to disturb the comfortable and comfort the disturbed.’ That’s always in my mind. It’s why I’m attracted to projects that are maybe going to illuminate something to you about yourself. It’s always a little frightening because you don’t know what you’re going to discover.”

Gallery Link:
Photoshoots & Outtakes > Sessions > 2017 > Session 004 [W Magazine]

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