Jake Gyllenhaal is helming the new men’s scent Prada Luna Rossa Ocean, which is due out starting in early August and marks the brand’s first fragrance launched under license with L’Oréal.
Luna Rossa is the name of an Italian sailing team, which sprung from Prada Group chief executive officer Patrizio Bertelli’s passion for the sport and the sea. He owns that team that’s sponsored by Prada.
The actor is also passionate about sailing.
“I have a very personal connection to sailing,” explained Gyllenhaal. “I grew up around the ocean. My uncle was a really incredible sailor, and I sailed with him when I was younger. I love sailing, and I love the metaphor of it, of feeling free and finding that space where you give in to the power of nature. I think in some way it helps to deepen your connection with the world around you.”