For the first time, Ginori 1735 is turning to Hollywood to launch a new advertising campaign. The storied porcelain brand has tapped actor Jake Gyllenhaal to front the ads in images lensed by Gray Sorrenti, which will be released in May.
“Jake Gyllenhaal is a great master of his art, with a strong personal style and naturally embodies a timeless elegance and class that flawlessly express the perfect blend between heritage and innovation of our house,” said Alain Prost, chairman and chief executive officer of Ginori 1735, as the actor is described as a longtime fan of the brand.
“These characteristics make him perfect to reflect Ginori 1735’s vision of bringing art into everyday life and everyday life into art fully expressing one’s individuality and overcoming each distinction of age and personality through the passion for Italian culture, color and gracious hospitality,” the CEO added.