Eat Just, Inc., a company that applies cutting-edge science and technology on a mission to create healthier, more sustainable foods, launched a new ad campaign today. Building on the brand’s honest, straightforward tone from previous campaigns, the new “Really Good Eggs” blitz features tennis star Serena Williams and actor Jake Gyllenhaal, both investors in the brand, eating JUST Egg as part of their healthier lifestyles. Actor JB Smoove reprises his role as cheeky narrator in this new series of ads, poking fun at celebrity perks like personal trainers and nutritionists while pointing out that everyone can eat tasty, cholesterol-free eggs from plants just like the world’s most famous people.
Williams, known for her powerful style of tennis that has earned her 23 grand slam victories, is depicted at home in her kitchen, surrounded by a team of experts calibrating every moment of her day, including preparing her perfectly plated JUST Egg breakfast sandwich.
