Cartier explores its relationship with time through 12 short films: 12 powerful performances on the nature of time, embodied by actor Jake Gyllenhaal. Take a moment to withdraw from the acceleration of time – rest and press the pause button for a minute. A minute where all choices are possible: dreaming, doubting, laughing, crying, hesitating, contemplating or playing, a minute can hold all our feelings, emotions and decisions.

“At Cartier, time is not only what we measure, but also what we treasure.” (Video)

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Modeling / Campaigns > Cartier > Time Project: Relationship With Time (Screen Captures)