Prada is continuing its relationship with Jake Gyllenhaal for its new campaign.

The Italian design house has tapped the Oscar-nominated actor to be the face of its Prada Linea Rossa spring / summer 2023 eyewear campaign. The campaign was photographed by Norbert Schoerner.

Gyllenhaal appears in the campaign modeling styles from Prada’s Impavid eyewear collection, which is inspired by high-performance sports designs. One style is designed with innovative lenses that are said to enhance color contrast in a sports environment.

The actor is seen in the campaign imagery against both an urban and natural landscape to show the range of the eyewear collection.

“I’m honored to once again be part of the Prada family, collaborating with the incredible Norbert Schoerner on the 2023 Prada Linea Rossa eyewear campaign,” Gyllenhaal said in a statement. “I love the Prada team. They are wonderful artists and collaborators, we had a lovely time working together on this campaign. Ever true to the beauty of the brand the new Prada Linea Rossa eyewear is incredibly designed and expertly crafted.”

Gyllenhaal has worked with Prada since 2021, first signing on to be the face of its new men’s fragrance, Prada Luna Rossa Ocean.

“They are sophisticated but also avant-garde,” Gyllenhaal told WWD in 2021 about Prada. “They push the limits, not only in style and fashion, but technologically. They’re always on the edge of technology, merging both art and science, which for me is the apex at which wonderful things are created. Bringing together fashion and technology creates new ideas, new possibilities and progress.”

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