Prada is continuing its relationship with Jake Gyllenhaal for its new campaign.
The Italian design house has tapped the Oscar-nominated actor to be the face of its Prada Linea Rossa spring / summer 2023 eyewear campaign. The campaign was photographed by Norbert Schoerner.
Gyllenhaal appears in the campaign modeling styles from Prada’s Impavid eyewear collection, which is inspired by high-performance sports designs. One style is designed with innovative lenses that are said to enhance color contrast in a sports environment.
The actor is seen in the campaign imagery against both an urban and natural landscape to show the range of the eyewear collection.