Ginori 1735 is rolling out in May its first campaign fronted by an A-list Hollywood actor — Jake Gyllenhaal, whose first photo for the brand was revealed to WWD.
Gyllenhaal will be seen portrayed in a photo series hinging on the Oriente Italiano collection and lensed by Gray Sorrenti.
In an enticing video filmed at the storied Ginori 1735 manufacturing plant in Sesto Fiorentino that was recently revamped, Gyllenhaal shines the spotlight on the brand’s craftsmanship.
Observing the skilled artisans creating the beautiful porcelain pieces by hand, the actor “is inspired to share his own passions and appreciation,” said the company. The video ends with Gyllenhaal preparing a shared meal made with local ingredients.
