Ginori 1735 is rolling out in May its first campaign fronted by an A-list Hollywood actor — Jake Gyllenhaal, whose first photo for the brand was revealed to WWD.

Gyllenhaal will be seen portrayed in a photo series hinging on the Oriente Italiano collection and lensed by Gray Sorrenti.

In an enticing video filmed at the storied Ginori 1735 manufacturing plant in Sesto Fiorentino that was recently revamped, Gyllenhaal shines the spotlight on the brand’s craftsmanship.

Observing the skilled artisans creating the beautiful porcelain pieces by hand, the actor “is inspired to share his own passions and appreciation,” said the company. The video ends with Gyllenhaal preparing a shared meal made with local ingredients.

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For the first time, Ginori 1735 is turning to Hollywood to launch a new advertising campaign. The storied porcelain brand has tapped actor Jake Gyllenhaal to front the ads in images lensed by Gray Sorrenti, which will be released in May.

“Jake Gyllenhaal is a great master of his art, with a strong personal style and naturally embodies a timeless elegance and class that flawlessly express the perfect blend between heritage and innovation of our house,” said Alain Prost, chairman and chief executive officer of Ginori 1735, as the actor is described as a longtime fan of the brand.

“These characteristics make him perfect to reflect Ginori 1735’s vision of bringing art into everyday life and everyday life into art fully expressing one’s individuality and overcoming each distinction of age and personality through the passion for Italian culture, color and gracious hospitality,” the CEO added.

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